Legal Concepts Worksheet Essay Example | Topics and Well Written Essays - 500 words

Legal Concepts Worksheet - Essay Example Federal courts - supercede jurisdiction over state courts. In order to file a lawsuit in federal court there must be a federal question or diversity in jurisdiction. A state action will not lie in federal court. Decisions by the U.S. Supreme Court - The US supreme court trumps all courts. It is the law of the land and all courts bow to it. The decisions of the supreme court guide all courts in the nation on how to rule on a specific issue. A judge must not rule in a manner that is contra to established supreme court law. Judicial restraint - The court will restrain itself from ruling on areas not with in the ambit of the legal question before them. However sometimes, we can take a guess on their stance on a particular issue by reading the dissenting opinion, stare decisis or dicta. Subject-matter jurisdiction - the court must have the authority to decide a particular issue. For example, the small claims courts in New York cannot have jurisdiction in a matter that requests over three thousand in damages. Personal jurisdiction - the defendant must either reside, or live in the state that the action is commenced in or there is no jurisdiction. When this happens, you start to look at long arm jurisdiction possibilities. Class-action suits - an action that is brought by a class of people. This does not mean that a group of friends get together to bring a suit.

Art in Context - Tracey Emin Essay Example | Topics and Well Written Essays - 2000 words

Art in Context - Tracey Emin - Essay Example She is an expert in various art forms including needlework, sculpture, drawing, video or installation, photography and painting as well. The uniqueness in her works that can be in any form lies in her independent nature to express with an autobiographical tone. What other artists never prefer to expose in public, Tracey does exactly the same. Tracey and Her Unique Practice as a Contemporary Artist: Tracey is the most controversial artist just because of her extreme personal and original art works. Autobiographical subject matter in her works of art is the place where she differs from other contemporary artists. She has confessed everything from her inmost life through sculptures, textiles, drawings, mono prints and several other expertise fields (Fortnum, R, 2007). Almost all her works tell about her autobiography. According to her this comes from a stream of consciousness, undoubtedly this is the basic source of art while creating it. Tracey’s practice is well known for its r aw openness, immediacy and some extend sexually provocative attitude (The European Graduate School, web, N.D.). Such factors fascinate the viewer a lot. She is very confessional in her attitude through the art forms. She always prefers to show a working class attitude in her works of art that provokes British class system. ... She deals with extremely female autobiographical subject in her art. She represents â€Å"she† in all her art works and that is a concrete part of essentialism (Gale, M.B. & Gardner, V, 2004). Tracey is such an artist in the contemporary world of art who tells about the exploitation of her existence as a woman. Her art tells about the challenges of a woman affirming her female identity in her art forms. She makes the viewer feel her string existence through her art forms. Tracey’s form of art often defined in terms of sexual aggression coming out of her personal experiences. Almost of all her paintings delineate a life of sexual desire (Doyle, J, 2006). She often confesses that what she does is exactly what she thinks. This is the freedom of contemporary art. An artist is freed from any kind of boundaries. There is no obligation in the expression through art form. The basic aesthetics of contemporary art form is that nothing can stop the spontaneous urge of expression i n terms of art. The tradition of past, restricted sectors of rules and regulation are avoided in the concept of contemporary art form and Tracey is a perfect contemporary artist representing her own thoughts and spontaneity on canvas or paper or may in some other formats. A spirit of experimentation is the basis of contemporary art and Tracey is just the revolutionary as a contemporary artist. Modern art is born out of a considerable revision of the conventional definition of art form with the concept of something unique (Meecham, P & Sheldon J, 2000). Tracey is doing nothing rather implementing her own thoughts through a revolutionary method. Her struggling life from the childhood makes her tell the pathetic story in a spontaneous approach through modern art. Several rejections in terms of

English Personal Recount Essay Example for Free

English Personal Recount Essay One of my most recent memories is the authentic experience at the mall with three of my friends, Eunice, Wing Kit and Cheng Ye. We went there to buy a gift for Cheng Yes cousin, Claire, from abroad, whom he has not met in a long time. She is aged 14 years old, her favourite foods are ice- cream and sushi, and her hobbies are sleeping, swimming, cycling, running, and listening to music. She is also more of a sporty and hardworking person. She likes playing on her phone, the colour PINK, using social media such as whatsapp, facebook to socialize. She dislikes computer games and the colour blue. Cheng Ye has not seen Claire in quite a while, and Claire has not visited Singapore in ages, we have decided to get Claire a gift to welcome her. Thus we decided to go to Tampines Mall as there is a wide variety of shops there. Our budget is $50. When we reached Tampines mall, it was very packed with shoppers, were lugging huge shopping bags. The mall was filled with the noisy sound of people chattering and laughing. It was so noisy that I had to shout and strain my voice to talk to Eunice, who was just right beside me. Salespersons were announcing the various offers they were having. The smell of curry chicken entered my nostrils as I while gazed at the patrons savouring the mouth-watering curry chicken, causing my mouth to drool as we walked past the restaurant. Finally, after browsing through many electronic stores, we decided upon an pink shiny earpiece from Courts that costs $20. We chose the product based on her preferences as she liked pink and shiny objects and also because it had a reasonable price and was within our budget. After buying the earpiece, we were left with $30. Thus we decided to get her another gift based on her hobby of sports. We wanted it to be within our  budget of $30, the colour pink and it to be useful and long-lasting. Eventually, we headed down to the Royal Sporting House and chose a pair of pink as it would be useful to her as swimming was her favourite hobby which she did pretty often. Thus, she would be able to use it often as well. In conclusion, this experience of going to Tampines Mall on 29 March 2014, was a wonderful experience.We had a lot of considerations at first, such as her personality,likes dislikes, the budget for the gift and what gift would she really wanted. However, all of us worked together, communicated effectively and overcame the challenges. So, eventually we decided on the gift. I also think that this experience was an educational and enriching one, as we learnt how to decide on things in a group without having any conflicts and how to take things into considerations before making a final decision. In conclusion to this, this experience was a fun, educational and enriching experience.

Explanation Of Choice Of Competitors

Explanation Of Choice Of Competitors The report is regarding Velour which is a Swedish fashion company in the upper medium price segment. The company has existed for 9 years and has succeeded to sustain and also expand on the Swedish market throughout the years. We as a consulting group have focused on Velours womens wear collection. Under a 6 week period we have been investigating how the fashion company Velour is operating. We have looked into the main competitors to the brand which we defined as Acne and Whyred. These are also Swedish companies which have the same target audience group as Velour; young women. The companies are also using the same kind of style in their design in womens wear and are strongly involved in the artistic sphere. The report describes Velours strategy of purchase, assortment and their different use of sales channels. The competitive brands are presented in the same way to create a coherent impression for the reader. The purpose of this report was to develop different parts within the company to be able to achieve its growth in the Swedish market. The improvements of Velours strategies are presented in the end of this thesis. A budget and time plan is also presented in the report. Table of contents 1.Introduction We have chosen Velour which is a brand based in Gothenburg. We were able to get in contact with Ann-Sophie and Hanna who are working with the brand and are also the persons who provided us with information about the company. We consider the brand to be interesting since it is a rather small clothing brand with clothes that attract us and we saw opportunities to develop brand strategies. The brand is still small but we think that Velour has capabilities to become an even stronger brand than it currently is on the Swedish market for womens clothing. We consider the design to be timeless and stylish which can be interesting for a lot of women in the Swedish market. Assignment We are acting as a consultant group with the purpose of developing new strategies for the brand Velour. This is made to be able to increase the sales volume and to increase the awareness of the brand. Method To be able to develop these strategies for Velour we have been in contact with employees of the company and also with employees of the competitors. We have also been visiting the stores and done researches on the Internet to increase our knowledge of the brands. Delimitations We are only focusing on womens wear on the Swedish market. Therefore other collection lines from the brand will not be mentioned in this report, neither will international markets. 2. Industry definition The industry contains of companies that are in the wholesale segment acting as product developing brand suppliers; that means that they are working with product development, design, marketing, purchasing and producing womens wear with a creative twist within the upper medium priced segment on the Swedish market. 3. Industry description Below description of the industry will be presented. Choice of competitors and an explanation of the five force model can also be found. 3.1 General description The fashion industry within textile is one of the most globalized sectors, this due to the great amount of employment opportunities the industry provides. The industry of fashion constantly changes and as a company in this industry one always has to pay attention and be first to deliver the latest trends. What is the latest today is not the latest tomorrow. There are constantly new competitors to the industry and to survive one really has to have a strong business idea and be clear about the message of the companys brand. http://www.ilo.org/public/english/dialogue/sector/themes/crisis/textil.pdf The Swedish fashion market contains mostly of small to medium sized companies. The Swedish fashion market is of high importance for Swedish trade and today around 300 000 people work within the Swedish fashion industry and this is approximately 5 percent of the Swedish GDP. Many of the Swedish brands have succeeded on an international level. Velour is one of them and is followed by HOPE, Filippa K, Anna Holtblad, Whyred and many other fashion brands. http://www.sweden.gov.se/sb/d/9622/a/96709 Velour is categorized to be an upper medium price brand on the Swedish market. The industry Velour belongs to, has a target group of young women to middle age women in Sweden. The woman is someone who is aware of her approach and has a rather large interest in fashion. However she is not a fashion slave since she does not follow all current trends, instead she creates her own style by combining different pieces. The woman in Sweden is a person who is down to earth and is conscious about society and environmental issues (M. Solomon and N. Rabolt, 2009). In the industry Velour belongs to, collections consist of quite plain designed clothes with a creative twist that very simply create recognition about the brand. Brands in this industry have a collection that fits in a base wardrobe with tops, dresses and chinos. Statistics kring turnover industry- mailat svensk handel 3.2 Explanation of choice of competitors Through the description of the brand and the description of the customer we can say that the competitors of Velour on the Swedish market for women swear are Acne and Whyred. We choose to select Acne and Whyred as competitors of Velour on the Swedish market for women swear through issues of price, presence in the country, style and interest in arts. To begin with Acne it is a young Swedish fashion brand which was founded in 1996. Acne represents the Swedish style for women from 18 to 45 years old and is the typical brand of style without efforts. We see Acne to have the same target group as Velour and to also have the interest in arts just like Velour but more interested in graphics and design. Acne has a Swedish style of clarity, fluidity and urban design and considering the price Velour and Acne are in the same price range. Our other competitor Whyred which was founded in 1999 also has interest in arts, especially in music. Whyred ´s clothes are classic, with a modern twist which give them this artsy touch that inspires Whyred designers. Considering the price Whyred and Velour is in the same range. Whyred as the other two companies have a Swedish styl e in their design. When looking at the three companies we can see that they all three have the same target group. 3.3 Five force model To understand the industry of Velour within the fashion industry we have been using the model of Porters five forces. The model is used to understand the structure and profitability within an industry. Porter states that the underlying economic structure is a factor that plays a great role of a companys strength to be competitive. The company analyzes Industry competitors, Potential establishers, suppliers, customers, substitutes. The five fundamentals in this model establish the strength for each force (Hollensen, S 2007). 3.3.1 Industry competitors Strong competitors on the Swedish market to Velour are Acne and Whyred. Both this companies are Swedish and have a Swedish background. When looking at Acne and Whyred one can see that they have quite the same target group within the women collection. Both Acne and Whyred have similar design of their collection as Velour and they all three is categorized within the middle price brand. You can find the collections near each other in the same town in Sweden. Other competitors on the Swedish market are brands like Filippa K, Carin Rodebjer, Carin Wester and Hope. 3.3.2 Potential establishers Both existing and potential companies in an industry can affect the profitability of the industry. As we already have mention the fashion industry constantly changes and the level of new players is also in constantly movement. The fashion industry has a high level of new entrants and the competition for Velour we see as quite tough. This due to new designers that more easily enter as an middle price brand than in comparison as an high price or luxury price brand. Some French brands like Sandro, Claudie Pierlot, Comptoir des Cotonniers and Maje are today not on the Swedish market but we see these brands to have the potential to become competitors on the Swedish market. They could compete with Velour if they were entering the Swedish Market. They are powerful French companies focusing on women, targeting the same group of people and really involved in arts. The price range is the same and they could offer a wider group of products, where customers could find anything: from shoes, via c oats, to evening dresses. 3.3.3 Suppliers Within the fashion industry the supply chain is of high importance. Merchandise trade in the fashion industry plays a very central role and the suppliers have to take action very fast. The bargaining power is high for the supplier of fashion companies and this due to the fact that they mostly have the control of the production. Some fashion companies own big parts of the suppliers themselves and this result in more control for the fashion companies. The most comment is that the fashion companies outsource some parts of the value chain to another company. Velour has manufacturers of fabrics, trimmings and garments. Velour design within the company and own their designers. The production and distribution is outsourced to other companies and today the company has dependency on single suppliers. 3.3.4 Customers We have been focusing on the companies bargaining power due to the suppliers within the industry. In the industry of fashion the buyers have a restrained power to effect to their benefits, this because there is a great amount of small buyers and retailers in this industry. Velour is selling to retailers who are selling to the end-consumers. Velour is also acting as an integrated retailer since they have their own stores. 3.3.5 Substitutes Substitutes can affect the attractiveness of the industry and also influence the profitability within the industry. A substitute in an industry depends on buyers willingness to substitutes but also of the cost performance of the substitutes. The risk of substitutes in this industry is very high and this because of the great amount of designer cloths and fashion houses. Another factor that influence is high threats between substitutes is the generic substitutes that mostly very easily enter the fashion industry. This with help from the already existing well know name that help the generic substitutes to be introduced on the market. We see luxury brands to be a substitute for Velour and this because the luxury brands offer high fashion products and also the absolutely latest trends to wear. Secondhand are also within this category and this because like Velour, secondhand products offer uniqueness and inspiration to create a style of your own. The option of tailor made fashion we also s ee as a substitute and this since customers today are more aware than ever to have perfect fitted clothes. It becomes more and more usual to travel abroad and in many countries you can get your tailor made items at a very reasonable price. We think this option is going to increase and the prices should decrease if the demand for tailor made clothes gets higher. We also place made to measure and swopping with colleagues as substitutes for Velour. Suppliers Manufacturers of fabric, trimmings and garment Substitutes Secondhand, luxury brands, tailor made, made to measure, swopping with colleagues Buyers Retailers + Velour is acting as an integrated retailer Potential establishers Maje, Comptoir des Cotonniers, Sandro, Claude Pierlot, Industry Rivalry Velour ACNE, Whyred, Filippa K, Hope, Carin Wester 4. Commissioned company description and analysis 4.1 General description The Velour brand was created by Per Andersson and Johan Lundell. The idea for the brand was created through the store Nostalgi which they operated in Gothenburg. The store was opened in 1997 and the idea was to sell never worn clothes from the 1940s and 1980s. The shop found success and became popular amongst the independent scene in Sweden and design and music people found the store interesting. Per and Johan started to design t-shirts during 2001 and the Velour label was created. A third person joined the team at this time, Andreas Remling who had knowledge in finances and could handle the brands economics. http://www.va.se/nyheter/2007/01/19/bakom-kulisserna-pa-svensk/ Mattias Lind also joined the brand but left the company and started his own brand Julian red in 2003. Today the company has got 14 employees working with the brand. At first only a few basic casual clothes were designed but this soon developed into whole collections of garment. The first real collection of the brand was launched in 2001 and could be found at the Nostalgi store. In the year of 2005 a woman named Titti Andersson was hired for the design of the womens collection. http://www.alltomstockholm.se/shoppingmode/article29059.aos The company has had several different designers working with the brand during their years in the business, one of them is Karl-Wilhelm Bjà ¶rk who previously worked with Vivienne Westwood. http://www.kingmagazine.se/Markeslistning/?designer=17771 The core values of the brand are tailoring, graphic and casual. Perfect fit and focus on beautiful details should create the opportunity for the person who wears the clothes to be able to create its own style by combining pieces from the brand. The overall design concept of Velour springs out of a classic preppy look with traditional garments redesigned in a new stylish, yet effortless, way. We call this Feelgood Preppy. [1] The clothes are for people who are interested in fashion but not follow all trends that are present, Velour is for the people who wants to create their own unique style. The colors used in the different collections are mellow with colorful accents. The brand is present in 100 stores spread through Europe countries such as Holland, Belgium, France, Germany, United Kingdom but its largest market is still in Scandinavia. Velour can also be found overseas in Canada, Australia, the United States and in Japan. The target group of the brand is people between 20-35 years. http://feed.ne.cision.com/wpyfs/00/00/00/00/00/0D/6A/CE/wkr0010.pdf The Velour creator Johan Lundell is no longer working with the brand and neither is Andreas Remling, however, Per Andersson has continued his work at Velour and is the head designer for the mens collection. He is at this point alone running the brand management for Velour. The turnover for Velour in 2009 was 19,807 million SEK. In 2008 the turnover was 13, 302 million SEK which was a small growth from the year before. http://www.foretagsfakta.se/G%C3%B6teborg/Velour_By_Nostalgi_AB/989686 Velour has used creative ideas in their marketing. For example in 2006 Velour held a fashion show in a tunnel in Stockholm. They got permission to block off this area and do this project. http://www.foretagsfakta.se/G%C3%B6teborg/Velour_By_Nostalgi_AB/989686 According to Velour people in the music business are dedicated to the brand and find it interesting. Velour is a brand which is inspired by the music branch and they mean that their design is following that lifestyle. http://feed.ne.cision.com/wpyfs/00/00/00/00/00/0D/6A/CE/wkr0010.pdf http://www.businessregion.se/download/18.8afae6210a70372e0c8000236/Business1-06_klar_pdf.pdf According to Velour they have a competitive advantage of being situated in Gothenburg. According to Andreas Remling their main competitors are located in Stockholm and this can result in that the brands from the same city become coherent in their design, they are inspired by each other and the uniqueness can fade. Another positive thing about Gothenburg is the good solutions for logistics and the existence of good suppliers. http://www.businessregion.se/download/18.8afae6210a70372e0c8000236/Business1-06_klar_pdf.pdf 4.2 Value chain 4.3 Brand promise Velours nerve springs out of their history, eclectic inspiration and their values. Velour is offering a perfect fit and beautiful details, leaving it up to the wearer to create his or her own individual style, offering key pieces or a whole wardrobe. Beautiful details Create an individual style Perfect fit To claim to be offering a perfect fit is crucial according to us. Everybody is different and do probably not fit perfectly in Velours clothes. Velour means that they are leaving it to the wearer of the clothes to create their own unique style which we think is correct. The customer is as mentioned above in the report aware of her appearance and approach and is combining different pieces to create her own individual style. They depend on the customer to be able to do this on her own which we think is the case. 4.4 Current Strategy In this part we will explain how Velour works with its purchase strategy and explain lead times within the company. The different lead times are regarding the different activities from idea to finished product and the time to perform the different activities. For Velour from the first day the inspiration starts to the day that the products is out in the stores it takes around 12 months. If Velour starts in August on a new collection the sales samples are done in December. The company uses different manufactures and the samples are sent to manufactures abroad and the manufacturers are choosing matching suppliers to Velour. Below the process will be explained more detailed. 4.4.1 Purchase strategy Velour gets a lot of inspiration from the city Gothenburg where the brand also was founded. The studio of Velour is located in the long streets in the Linnà © district in Gothenburg and this street represents a classic mixed- use variety. They all share the same precious urban oxygen and here you can find galleries, recording labs, artist studios, coffee shops and sex shop all in the same street. This gives a feeling of uniqueness to the design and the brand of Velour. The preppy classic look is the overall design concept for the company. The designers make new collection in an effortless, new stylish way with traditional garments. The Swedish west coast also influences the designers mind when it comes to creating the right style of Velour ´s collection. When the inspiration and the design are finished, Velour picks sober colors to use in the collections and this with colorful touch. The choices of the colors are often grey, black or marine blue. The prints and patterns that are u sed together with the colors are gently created where every image, square and pigment has its place. (www.velour.se ) The inspiration together with product development and the ready sales sample takes for Velour 4 month. (Interview with Velour) The company does not have any production of its own; instead the production is handled by manufacturers abroad in countries like India, China, Portugal and Tunisia. The lead time at the manufacturers is around 3 months. Velour ´s manufactures are always working with different suppliers and this to be able to find suppliers that can produce Velour ´s needs to the price the company is able to pay. The amount of different supplier varies from season to season, usually 20-25 different suppliers are used each season. (Interview with Velour) Velour is using the full price purchase which means that the product development manufacturer place a purchase order to the producers of finished products. Then it is up to the producer to (according to the description of the purchase order) to do the purchase of the different garments and trimmings. Then the producer send Velour a full price suggestion which consists of a total price to produce the products ( Interview with Velour).This way of work can also be called purchase of ready-made garment (RMG) (Hedà ©n, McAndrew, 2005) The transportation is at all times made through shipping by boat and Velour always has the FOB (Free on board) agreement. When a company has the FOB agreement, the company takes the risk of the goods when the goods have been shipped and are placed on the pier. The transportation from the factories to Sweden takes around 3 months. From April to July Velour have sell-in to their different retailers and for Velour this has a show room in Stockholm were they show all new collections to the retailer. Under this period the product also is placed in stock and Velour has their warehouse in Borà ¥s. When the time is ready for the collection to be out in stores all products are sent from the warehouse in Borà ¥s to all the retailers within the Swedish market and to the single store in Gothenburg. The company has no written code of conduct and does not follow any initiative but examines their businesses as well as they can. Velour tries to be as ethical and critical as possible regarding the process of making the clothes. In environmental aspects the clothes that are made in cotton are all made by ecological cotton. 4.4.2 Assortment strategy Velour uses different types of fabrics; the company describes them as traditional. Fabrics they use repeatedly are wool, nylon, lining, acetate, cotton, elastane, lambswool, polyester, polycrepe, acrylic, mohair and ramie. The cotton that is used in the garment making is ecological. The sizes of the womens collections are divided into 4 steps; XS, S, M and L. Two collections are launched each year and these are called spring and autumn. The product groups that Velour offers are visible below. This is based on the womens autumn collection 2010. The assortment in each product group are not the same in every collection, that is why for example no shoes are present in the womens autumn collection 2010. The product groups stay the same, but the number of products in each category varies from the different collections. 4.4.3 Sales channel strategy Velour has only got one store of its own. This store is situated in Gothenburg at Magasinsgatan 19. The brand Velour was founded in 2001 and at this point the brand was sold through the store Nostalgi which was operated by the founders of the brand. However, this store does no longer exist and has been replaced by the one on Magasinsgatan. Velour is mainly sold through retail stores and department stores where the brand is presented amongst other clothing brands. Velour is also sold through their own online store which can be found at the companies website. The reason for using this kind of sales channel strategy is because of the fact that it is requires a high financially capacity to own its own stores. Through shop-in-shops which are currently used, the brand is represented in a lot of location but at a smaller amount of costs. 4.5 Future goals In 2006 the goal was, within a ten year period, to be one of the top fashion brands within Scandinavia. http://www.businessregion.se/download/18.8afae6210a70372e0c8000236/Business1-06_klar_pdf.pdf 5. Brief competitor description and analysis for 2 competitors Below the first chosen competitor, Acne will be described. 5.1 General description of Acne Acne was founded in 1996 and the first collection of Acne clothes was launched in 1998. The company was founded by Jonny Johansson who did not have any background in design before starting the brand. The brand has been a success in Sweden and currently a well known brand among young people which are interested in fashion. Acne studios have an advertising agency, art gallery, furniture collection, magazine. (Acne Official Website) Today the Acne studio represents 5 brands (Acne Paper, Acne Advertising, Acne Art Department, Acne JR and Acne Fashion and Denim) with 200 employees and has approximately an annual turnover of 38 millions Euros. (Georgina Safe, 2010) . The company also enjoy the involvement of a Capital-Risk firm: ÃÆ'-resund, which opens Acne to a wide range of possibilities in term of development and investments. When it comes to self expression Acne sees fashion to be the best way of have that (Acne Official Website). The style is typical Scandinavian, with simple lines, without abundance of colours: The style is simplistic but in the same time Acne clothes can be identified to be cool and personal. They are creating an image, not only a clothing brand. They are building a Lifestyle brand through desirable products. They also created an identity through their jeans with the famous red stitching. This identity is the result of Jonny Johanssons will of a garment that makes you feel stronger and more self confident. The brand is known of the denim jeans but the company dont want to be a denim brand, instead they wanted to offer ready to wear where the denim is included as a product. According Jonny Johansson they did not wanted to categorize themselves (Nina Jones, 2009). When Acne opens a new shop they dont think in the way of where they need to be located, instead they use the strategy of where they want to set up new stores. They are based the store locations on friendship and people who really want to have the brand located in that particular area. Acne doesnt believe in the strategy to put stores everywhere just to cover the map. In terms of strategy they also have an attitude of branding by doing,not advertising(JC Marcus, 2010, [1]). Acne adopted a code of conduct; they joined the Fair Trade Foundation. Acne is in accordance with their value and this new value of the fashion industry: labour practices and conditions have to be taken in account to preserve social matters of the value chain. There are also two types of production, one for their own stores and the other for all the other retailers and franchises. This difference of production shortens or lengthens the lead-time. 5.2 Value chain Acne buys material and produces in factories in Italy, Portugal, Hong Kong and Turkey. All of the production is outsourced. They act in the textile value chain in the wholesale segment as product developing brand suppliers which means that they concentrate on design, purchase, marketing and distribution. Concentrating on distribution, Acne is present in the retail segment in several levels: as a retail branch company (they own 4 stores in Sweden), as integrated wholesalers through Corner in department stores for example, in the Internet through their website on which one can shop online and through outlets with two outlets in Sweden, one in Gothenburg and one in Stockholm and also the web outlet. 5.3 Brand promise; Create novel expression Current strategy We have to precise first that Acne does not have a proper strategy that leads the brand. The team does what is necessary to both realising Acnes envies and to satisfying customers. If once they have to change their own strategy, theyd do it. In fact, the brand is lead by its Brand Promise, its Values and Vision. 5.4 Purchase strategy Acne buys material from Italy, Portugal, HK and Turkey. These counties they also have al the production placed (S.Jà ¶nnson L.Lagerdahl, 2005).In the factories Acne has divided two groups: production for their own stores, and production for the other retailers. They have through this organisation different lead-times between inspiration and arrivals of the clothes on the shelves. Inspiration to garments in the stores takes approximately 10 months year since we first do a sell collection to our WH clients, then we need to wait for their sales figures before we place the production orders. If we do garments only for our stores it takes 4-6 months(Therese Munthe, Acne Chief of Production ) 5.5 Assortment Strategy The assortment strategy comes from a great group work. Jonny Johansson said that in Sweden he was used to work in groups and for him it is the only way to succeed. The brand produces two collections a year: Autumn/Winter, Spring/Summer. The collections do not have so many articles and are made on an arithmetic scale, 15 pieces for each product group (11). 5.6 Sales Channel Strategy In Sweden Acne develops itself through its 4 own stores situated in Gothenburg and Stockholm, they also own a corner in Ã…lhà ©ns and an Outlet Store in Stockholm. They also sell through department stores and via the Internet. Acne choose to work through this way to be able to control the image they have of their brand, they can choose the department stores they want to work with and with their own shops and the Internet they have a total image control of the brand. Moreover, they spotted a trend with the Outlets thanks to which they can sell what was left from the previous collections. 5.7 Future goals New collaborations. Bags/ Underwear 6. Brief competitor description and analysis for 2 competitors Below the second chosen competitor, Whyred will be described. 6.1 General description of Whyred Whyred is a Swedish fashion brand which is founded by three ex-employees of H&M; Roland Hjort, Lena Patriksson Keller and Jonas Clason, in 1999. The story began with a Mens collection in 1999 and one year later the first Womens collection was in the shelves. The brand is positioned in the middle high price segment, with a turnover of 45 million SEK in (2006/2007) and 75 million SEK in (2007/2008) the brand is really growing, touching new customers. The first own shop is opened in 2001 in Stockholm, they have in 2010, 4 stores in the main Swedish cities. In 2005 they launched the shoe production line and also they set up the online outlet stores in 2007. The interesting part is that Whyred has labeled the products with Stockholm instead of Sweden, because Stockholm shows the country of origin (Sweden) and it is known as a beautiful city (Knudsen Lind 2007). The name of the brand comes from a radio interview with Roland Hjorts grandfather who was a famous Swedish artist. In that interview he was asked, What is your favorite colour? He replied: Red and the interviewer asked immediately Why red, he quipped Well, blue then. (A.K Sari, 2010) The strong inspiration of Whyred has been from the iconic style of the 1960s to give to the consumer the possibility of a Clean Living under Difficult Circumstances, inspired from THE WHOs manager Pete Meaden(Whyred Official Website). Whyred is strongly involved into the arts (especially in Cinema and Music) since the primary steps, they have project through collaborations. For instance, for their fourth art project, the short movie La Vitesse Et La Pierre is directed by Igor Zimmermann and the music is composed by Yourhighness which unveiling will happen on November 2010 in Sweden (Whyred Official Website). Moreover, they are pursuing the pull strategy by publishing the pictures of well-known people who dressed Whyred garments in the magazines or the newspapers (Knudsen Lind 2007). The brand is following simplicity by considering postmodern aesthetics, giving aesthetic awareness and making new expressions for their customers. They have ambition to make a brand as a leading European premium fashion brand (A.K Sari, 2010). 6.2 Value chain 6.3 Brand promise 6.4 Current strategy 6.4.1 Purchase strategy 6.4.2 Assortment strategy Whyred has set up its production to tow collection per year f

Life and Death Essay -- essays research papers

What is this Book trying to teach us concerning the topic?   Ã‚  Ã‚  Ã‚  Ã‚  This book is trying to teach us, the readers, that there are five main stages that help us cope with a death of someone close or somebody that is going to die.   Ã‚  Ã‚  Ã‚  Ã‚  The first stage that is mentioned in the book is Denial. Ross tells of how a person just does not want to be with anyone but himself or herself because they don’t know why God is choosing them to die at that present time.   Ã‚  Ã‚  Ã‚  Ã‚  The second stage Ms. Ross talks about is Denial. This stage is where the dieing patient just won’t admit to themselves or others that it is their time to go and meet their fate.   Ã‚  Ã‚  Ã‚  Ã‚  The third stage is Anger. This is when the dieing patient just hates everyone around them and doesn’t want to be bothered about the topic of their death. They just want to be alone with no outside contact. The fourth stage is Bargaining. Ms. Ross states that the dieing patient asks God as well telling their family and friends that he or she wants to spend just a little more time on Earth.   Ã‚  Ã‚  Ã‚  Ã‚  The last and final stage that Ms. Ross talks about is Acceptance. This stage tops off the whole process of dieing because once you reach this stage, you know that you did all you can do on Earth and you have told your family and friends everything you wanted to tell them before you die.   Ã‚  Ã‚  Ã‚  Ã‚  With these five stages, I learned that you can fully complete the process of death because they can help to live a happy, richer, and fuller life. What were the most powerful feelings you had in reading this book, and how did the book affect you personally?   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  The most powerful feelings that I read in the book appealed to me in a very important way because they showed me how to cope with the death of a family member. One feeling was that I had was in the Special Forms of Communication chapter. This chapter talked about how to cope with a dieing person who was no longer able to communicate verbally. This is a very powerful message to me because my grandfather who past away just over a year ago this past September had two strokes and was not able to communicate verbally. Ms. Ross talked about how you need to use hand signals and to say things to th... ... for a person that deals with the life and death profession because it gives the professional a bigger edge on what is going on with the person who is experiencing a death or tragedy. How does Jesus’ teachings concerning death differ from the author’s views?   Ã‚  Ã‚  Ã‚  Ã‚  Jesus’ teachings concerning death differ from those of Kubler-Ross’ because Jesus taught his people that you should accept death no matter how it comes to you because no matter what, God will love you because he is calling you to your real home, Heaven because he feels that you are ready to experience eternal life after your physical death. Jesus also taught us that God holds your fate in his hands and he is the only one that knows when your time is up and ready to meet your destiny with him.   Ã‚  Ã‚  Ã‚  Ã‚  These teachings differ from the author’s views because the author teaches us that there are five stages of death and that everyone of us go through them before we die. Ross’ views reflect her opinions because she studied her work for a very long time before she could prove her opinions and therefore her opinions differ vastly from those of Jesus Christ, the Lord our God.

Beaten Like Dogs Essay

? â€Å"They went by, fallen, dragging their packs, dragging their lives, deserting their childhood, cringing like beaten dogs. † This quote stated in the book the Night written by Elie Wiesel. This quote simply sums up the book in a few words. For me it shows the indescribable misery endured by the Jewish people. This quote really has a deep impact on me. It makes me realize how lucky I am, to live in a country where there is a freedom to practice whatever religion you want to be a part of. It makes me feel so bad for all the torture that the Jews suffered. When I think about the gas chambers, the starvation, and the abuse, I put myself in the position of a Jewish person. If my family was told we were all going to shower, and finally be clean, and we were actually being executed. It makes me sick to my stomach. The disgust the images from this quote bring to me, I will never forget. When I juxtapose my life with an 18 year old Jewish boy’s life in 1945 I realize the suffrage that they went through. I choose to have a job, which I get paid for. While a Jewish boy at this time would be forced to do hard labor for no pay and if they refuse they would be brutally murdered. I eat everyday three meals a day but this boy however gets little to no food. Could I live like this? Suffering everyday surviving physical and mental torture. I really don’t think I could, all of the people, good innocent people being persecuted for their religion I have realized were stronger then the over compensating Nazi’s who got there high from literally breaking down these good people. This quote has changed the way I look at my life and the freedom and choices I get to make every day. Such as: school, clothing, sports, and my job. Also the quote has changed my view on abusive parents. I’ve always known this is a bad thing, but the quote makes me picture how an abused child could feel on the inside. In my opinion Wiesel named the book â€Å"Night† because the Jewish people in the death camps felt like they were trapped in the darkness, and would never see the light of day again.

Middle Ages Literature Essay

The Middle Ages had many interesting characteristics concerning the literature of that time period. The important literary works â€Å"incorporated elements and values drawn from different and conflicting traditions (Patterson 1143). For every opinion, there was another opinion to counter it. Many of the pieces of literature at this time had contradictory ideas in them or had competing interests (Patterson 1144). The literature of this time shows us that â€Å"many people took the central doctrine of Christianity so much for granted that their daily lives seem largely untroubled by the moral and spiritual demands of religion† (Patterson 1144). Another characteristic of the literature was that it alerts us to the â€Å"complexities and dilemmas that any faith poses† (Patterson 1144). The Middle Ages is also called the â€Å"age of chivalry† (Patterson 1144). The literature mainly â€Å"expresses the values of the most powerful members of society, the aristocracy† (Patterson 1144). The aristocracy achieved their power through â€Å"military might† (Patterson 1144). There was also an â€Å"explicit code of chivalry† (Patterson 1145). The values were â€Å"never entirely consistent with each other† (Patterson 1145). Characters of literature had to choose whether to be a lover or a warrior (Patterson 1145). The main concerns of the literature were â€Å"the demands of religious faith and appropriate use of physical force, and the individual human being working out his or her individual destiny† (Patterson 1145). The literature during this time contributed to a list of vivid characters to the world of literature (Patterson 1145). Writers created unforgettable, complex literary characters to deal with the themes (Patterson 1145). The Middle Ages contrasted to the Renaissance because the Renaissance’s characters had â€Å"greater autonomy and fully realized personalities† (James 1883). The Renaissance’s literature did not judge â€Å"human action by right and wrong but by beauty, memorability, and effectiveness† (James 1886). During the Renaissance, the presence of God was much less dominating (James 1887). Medieval men and women were more concerned with the afterlife, while in the Renaissance they had a preoccupation with this life (James 1886). The Canterbury Tales fits into the Middle Ages well with some characteristics and not quite as well concerning others. For example, the Pardoner in The Canterbury Tales preaches the word of God on a daily basis, yet he is morally corrupt in his everyday life (Chaucer 1759). He preaches of greed, yet is greedy himself (Chaucer 1759). The Pardoner steals from the church, as well as innocent people (Chaucer 1758). Chaucer showed us that people took the doctrine of the church for granted. Other characters in The Canterbury Tales spoke of God and were Christians, yet didn’t bother with feeling morally obligated to act right. The dilemmas of being a Christian in real-life are seen. Some of the characters are Christian but it is more complex and takes an effort to be a Christian. The Canterbury Tales didn’t seem to have contradictory themes necessarily. Chaucer makes his views of various social ranks known through a use of satire. The characters themselves are contradictory, as we see with the Pardoner once again (Chaucer 1758). Since Chaucer has every type of social rank represented, we see his view of these ranks, which does contradict some of the jobs or moral obligations of various people. The characters in the story itself did compete for various interests. They all held different values or beliefs about the world. Chaucer lived during this time period, so it is in a way a more realistic view rather than contradictory. The explicit code of chivalry isn’t necessarily a large component of The Canterbury Tales except for perhaps the Knight and his tale. Chaucer shows that some people were focused on the chivalry act during this time. The Canterbury Tales doesn’t focus on pleasing the aristocracy either. Chaucer wrote from the perspective of every social rank so his book was meant for the poor and rich. Its subject matter was meant to be appealing to all Medieval people. The final characteristic that The Canterbury Tales does follow is the well developed characters. Chaucer had a whole list of realistic, complex characters. These characters could rival the Renaissance’s characters to me. I enjoyed reading about the characters and reading even more of The Canterbury Tales online. The Canterbury Tales fits well with the characteristics of the Middle Ages for the most part. The individual characters do have an individual goal in mind. Chaucer seemed as if he cared about his characters and wanted readers to his get to know them on an individual level, which seems more ahead of his time.