Eulogy - Hamlet Essay Example for Free

Eulogy Hamlet Essay Old friend, the glimmer of light you shone upon us is gone, as we lay, cloaked in darkness now, devoid of your warmth. Your friends, your associates, your country, your passing has us confined to mourning, you left us far too soon. You are now free. Free of your burdens my friend. With your mother and father in heaven your sole will rest for all eternity, while hear on earth, storm clouds have gathered. Your presence is sorely missed. Hamlet, Prince of Denmark, was a man whose life touched many others. Perhaps the poet and Earl of Oxford, Edward De Vere, put it best when he said love, loyalty and kindness were the very essence of Hamlet. Love, loyalty and kindness. His friends and family, his beloved country, his people all who knew the man and experienced his aura had but the deepest respect for him. Hamlets loyalty and love of his country was evident in all that he did. His military prowess and fluency with the sword always astonished me and his beautiful style amazed all those who had the opportunity to see him dual. His final dual against the late Laertes, perhaps best portrayed Hamlets elegant swordsmanship, a victory without losing a single point. A cheap shot from behind was the only way to bring Hamlet down it would seem. Hamlets wonderful ability to dual reflected his patriotism, as he mastered the art should he one day need to fight for his country. Perhaps the best indication of Hamlets love of his country shone bright at one of the darkest points of his life. When Hamlet learned of his fathers death he was overcome by grief, even more so when he first learned that he was murdered by the late King Claudius. Despite this, Hamlet overcame his emotion and intense desire for revenge , waiting until evidence of the murder could be procured. Despite such tragic circumstances, Hamlet delayed plans for revenge in order to avoid any further disruptions to the natural order, as such disruptions would bear down upon his country. Now that we have lost him, Denmark will have to endure times of unrest. His love of his country was only matched by his love of his family and friends. When Hamlets father passed away his love was such, that he spent weeks in inconsolable mourning. His love was such, that he could forgive his mother, the late Queen Gertrude, despite the incredible tension between them  and his belief that she had betrayed his father. His love was such, that his greatest regret was not revealing it to his darling, the late Ophelia, whom he adored with all his heart. I had the honour of experiencing his love as his friend for many years. During our time at school in Wittenburg, Hamlets companionship made it one of the most enjoyable periods of my life. It was during periods of great turmoil and anguish, however, when I was able to be there for Hamlet, that he truly showed his love for me as a brother. This kindness that Hamlet constantly showered on me was not just my unique privilege, but that of all people who met him. He had a definite interest in people and believed that all people were good people. This was why he had such difficulty in believing that his uncle Claudius could have murdered his father. His deep attraction to Ophelia, who was a symbol of beauty and innocence, showed his love of that which was good in the world. His readiness and want, to mix with all people, no matter whether they were nobles, players or commoners, he enjoyed the company of them all. Love, loyalty and kindness. Hamlet, you will forever remain in our hearts. We shall never forget you. You are free now prince. You are free.

Playing the Character John from Blue Remembered Hills :: Blue Hills Remembered Danile Potter Plays Essays

Playing the Character John from Blue Remembered Hills The group, consisting of John, Audrey, Angela, Willie and Raymond; have heard a bomb siren going off from the nearby prison camp. They know that this means danger and as they are in the woods, they cant go anywhere for cover and start to worry about one of the prisoners, or â€Å"Ities† and â€Å"Wops† as they call them, having escaped. They decide to keep an eye out for any dangers but all the talk of these â€Å"Ities† had got them just frightening each other even more. Raymond hears a sudden noise and the threat sends them running for cover in the long grass, huddling together as a group. After a while, they find out that the disturbing noise was in fact their friend, Peter, running through the woods towards them because of the sirens. Having left Angela’s pram behind, John and Peter decide to go looking for it; and this is where the scene ends. When we first see the group in this scene, they are all huddled together in the cover of the long grass. John reassures the rest of the group that this is a safe place to hide. (unsure) â€Å"Him wont find us down here† â€Å"This is nice and safe. Ennit?† John is slightly unsure of just how safe they are and in both quotes he is not only reassuring the group but also himself. I would say the first quote with confidence and while looking through the grass. The second line would be said in a lower pitch of voice as he is not as confident and say â€Å"Ennit?† as in an agreeable way and not in an asking way; even though John is adding this as if asking for support. â€Å"Did – did you see him?† I would say the first â€Å"did† in a nervous way but then adjust my voice to sound more confident in the rest of the sentence emphasizing the â€Å"see† as it is in italics. I think the reason the writer did this was because John wants to seem braver than he really is, but when he asks this question, he wants to know if there actually is a threat before he appears too nervous. â€Å"They’ll have the guards out after him. They’ll soon catch him.† Again, here John is reassuring himself by reassuring the group. When Audrey states, that shooting the escapee is a â€Å"Good job†, she shows just how confident she is and how little fear she has compared to the rest of the group. Angela soon starts to worry about the pram, which is obviously precious to her; John states that it will be fine where it is.

Brown Mackie versus Ivy Tech Essay

Brown Mackie College is better than Ivy Tech in some aspects; this is also reversed for other aspects. Depending on what you are looking for from either school will help to determine which school placement will be the best fit for you. This paper will compare and contrast on these two schools business management programs from its different aspects. Brown Mackie College Business Management Program Options Brown Mackie, (2012) â€Å"If you’re tech savvy and have always had a mind for business, the Business and Technology programs at Brown Mackie College can help you to prepare for a career.† Brown Mackie offers a much wider variety of programs in the field of business management than does Ivy Tech. With twenty-eight different business programs, Brown Mackie has something to offer to anyone seeking a degree in the business field. Some of the programs in business that Brown Mackie offers includes, but are not limited to, Accounting, Audio/ Video Technician, Bioscience Laboratory Technology, Computer Networking, Electronics, Bookkeeping Specialist, Business Administration, Office Management, Graphic Design, and of course Business Management. The business management programs are offered in twenty-eight out of thirty locations nationwide. The Cost for This Program According to Brown Mackie, (2012) website for an Associate of Applied Science in Business Management, â€Å"The institution cost for this program for a full-time student completing the entire program on time,† are as follows; books and digital resources: $0; program fees: $2000; room and board: $0; tuition: $28260. Brown Mackie, (2012) also noted, â€Å"All tuition and fees are subject to change.† The financing options available to pay for this program are as follows; according to Brown Mackie, (2012) â€Å"In addition to any grant and scholarship aid for which they are eligible, ninety-five percent of graduates used loans to finance their education. The median debt for program graduates: Federal Loans: $20966; Private Educational Loans: $0; Institutional Financing plan: $40.† Time Completion Although there are many factors to the time it takes to complete this program, for example, was the student in attendance full-time or part-time, did the student transfer into the program with prior approved credits, was the student required to take remedial courses, did the student fail or withdraw from courses, and these can all effect the rate of completion. Brown Mackie, (2012) reports, â€Å"The program could take as little as twenty-two months to complete. Seventy-one percent of graduates from this program finished in this time.† Post Graduate Employment Brown Mackie currently has no data available on their site for the percentage of students that find employment in their field or related fields. However, Brown Mackie, (2012) implies that, â€Å"information on this topic may be obtained by speaking with an admissions representative.† Ivy Tech Business Management Program Options Ivy Tech remains within the state of Indiana only, offering fourteen locations for attendance. Ivy Tech, (2012) states, â€Å"Ivy Tech Community College offers more than one hundred and fifty programs and concentrations statewide.† However, their site only reports eight options in the School of Business program. These programs include Accounting, Business Administration, Computer Information Systems, Computer Information Technology, Computer Science, Information Security, Office Administration, and Transportation, Distribution & Logistics. The Cost for This Program Although Ivy Tech does not offer a Business Management program, I will offer comparable cost information from their Business Administration field. Ivy Tech, (2012) reports, â€Å"Face-to-Face classes: for Indiana residents: $111.15 per credit hour; Out-of-State: $239.40 per credit hour.† This report is just for time spent in the classroom. Ivy Tech, (2012) gives further quotes for online courses, â€Å"Ivy Tech Online classes: for Indiana residents: $111.15 per credit hour + Online course fee of $20 per credit hour; Out-of-State: $144.50 per credit hour + Online course fee of $20 per credit hour.† Other expenses that will be incurred are reported by Ivy Tech, (2012) as follows: â€Å"Consumable fees apply for some programs and courses; Technology Fee: $60 per semester; Books and Supplies: cost average is $39.23 per credit hour (based on an average of thirteen credit hours per semester).† Ivy Tech, (2012) also notes, â€Å"Many types of financial aid are available, such as grants, scholarships and student loans.† Time Completion As with other colleges, an average is the best that can be offered for time completion. Ivy Tech is not an exception to this rule. Most courses require sixty-four credit hours for completion. Ivy Tech allots an average of thirteen credit hours to a course semester. Ivy Tech’s semesters are three months long. Post Graduate Employment No information is given as to what percent, if any, post graduates find gainful employment in their fields, or related fields, of study through Ivy Tech.

The Hunger Games by Suzanne Collins Essay - 827 Words

The Hunger Games is the first book that makes up the famous trilogy written by Suzanne Collins. Katniss, the book’s main character, is a sixteen year old girl, who lives in Panem, a country divided in 13 different districts. Each year, a reaping is hold, where every district chooses one boy and one girl to participate to the games. The participants have to kill each other for their survival, and only one person can end up as a winner. Because of Katniss’ ingenuity and strategies, both tributes from her district were able to survive and get through this challenge. This world clearly relates to the reality television in our contemporary world and to the gladiator fights. This essay will analyse the different themes, which are used to convey†¦show more content†¦The rich are also always more prepared and have additional advantage as they are all trained before the Games and see it as an honour to participate. This can also be a representation of our world, where wealthier people have everything they need, whilst in the countries were a large amount of poverty is present, the population has to suffer and work to obtain the essentials to live. The title â€Å"Hunger Games† evokes a clear message: the way people living in the districts see this terrifying event as something fun, calling it a â€Å"game†. The whole event is shown on screens in all the different districts and people gather and enjoy watching their tributes. This clearly relates to a televised sporting event in which participants compete to win. The enthusiasm of the population is seen especially during the opening ceremony with â€Å"the pounding music, the cheers â€Å". Moreover, the Games recall the gladiatorial Games of Ancient Rome in which armed competitors, some voluntary and others not, would fight to death. The fact that the games are televised and discussed in Panem’ s media also recalls today’s reality television, and the novel consequently draws a parallel between the gladiatorial Games and reality TV. Throughout the novel, Katniss and her team use externalShow MoreRelatedThe Hunger Games By Suzanne Collins3246 Words   |  13 PagesStudy Unit The Hunger Games by Suzanne Collins and Steven Galloway’s The Cellist of Sarajevo demonstrates the way in which people are affected by war, and a brutal dictatorship. The authors illustrates the main purpose for writing their novel through the use of imagery, characterization, foreshadowing, flashback, similes, and symbolism. Suzanne Collins and Steven Galloway use imagery and characterization to vividly describe the effects and outcomes of war and dictatorship. Suzanne Collins portrays,Read MoreThe Hunger Games By Suzanne Collins1352 Words   |  6 PagesThe movie or the book the Hunger Games came out with a bang when it first hit theaters or the shelves of the bookstores. It was dubbed as one of the best films or books to read, interestingly enough it was a remake of the stories or myths most people heard when they were younger, but modernized and turned into a collage of all the best roman and Greek stories. Suzanne Collins brilliantly combined the Greek and Roman influences to make the movie/book unforgettable. By using stories from the romansRead MoreThe Hunger Games By Suzanne Collin899 Words   |  4 Pages Suzanne Collin’s â€Å"Hunger Games† seems to be about a dystopian society struggle to become a utopia. However, when the readers read further in to the book or watches the movie one can see that is about all the characters that make use human. As human, we feel the need to build an ethical framework based on our needs for authority rather than tradition. The Capitol in the Hunger Games exploits human needs to keep authority in place. After rising seas and poverty consumed much of the land, the CapitolRead MoreThe Hunger Games By Suzanne Collins1419 Words   |  6 Pagesemotional atmosphere within a dystopian state, there exists an absence of feeling which competes for dominance. Suzanne Collins’ demonstrates this competing apathetic mood in her novel, The Hunger Games, through the citizens of the divided dystopia of Panem. This essay will analyze the origins and influence of apathy on a people and an individual, in both a political and personal sense. Collins’ main argument, that citizens’ facing governmental oppression can either become compliant with apathy, or, insteadRead MoreThe Hunger Games By Suzanne Collins854 Words   |  4 PagesIn a place where poverty is prevalent and a country is ruled b y a tyrannical dictator is it possible for an individual to trust others when their own life is always at stake? In the book The Hunger Games by Suzanne Collins, the main character Katniss Everdeen is a survivor. In the novel she is put into an arena to compete against twenty-three other tributes to the death. This is not the only time during which she has to fend for herself; at home she had to care for her family and keep them aliveRead MoreThe Hunger Games by Suzanne Collins710 Words   |  3 Pages‘’The hunger games’’ is a novel written by Suzanne Collins, published in 2008. The genre of the book is thriller/survival, and is written over 27 chapters with 454 pages. In this analysis, I will tell you about how the main character Katniss changes through the novel, and tell you a little about the central characters that plays an important role for her. ‘’The Hunger Games’’, is set in the future in the country Panem, and is about the sixteen-year-old girl, Katniss Everdeen. Panem is divided intoRead MoreThe Hunger Games By Suzanne Collins986 Words   |  4 PagesThe Hunger Games by Suzanne Collins is about a sixteen year old girl named Katniss and how she needs to fight for her life. The Hunger Games takes place in an arena in the Capitol of Panem. There are 24 tributes, two from each District. The games were created to punish the Twelve Districts for trying to create an uprising against the Capitol. Suzanne Collins book could be compared to the United States and how people obsess with the way they look, discrimination is still occurring, and how the governmentRead MoreThe Hunger Games By Suzanne Collins3514 Words   |  15 PagesThe Hunger Games is a science fiction, dystopian post-apocalyptic series that takes place in a futuristic North American nation called Panem. The film series is based on the nov el series of the same title written by Suzanne Collins. Many who watch the films view them as an action-packed adventure series, but The Hunger Games, like many other dystopian films, feature social and political subjects that relate back to past and present culture. Dystopian films like the Hunger Games provide messages,Read MoreThe Hunger Games By Suzanne Collins1487 Words   |  6 PagesMy first text is The Hunger Games which is written by Suzanne Collins and it was written in September 14 2008; was set in the future, around the year 2087. My second text which is 1984, which is written by George Orwell and was written on Wednesday June 8 1949 and it was set in 1948. There are many themes in the book hunger games such as ‘the inequality between rich and poor’, ‘suffering as environment’ and ‘the importance of appearances’. In 1984 there is also many themes portrayed such as ‘theRead MoreThe Hunger Games By Suzanne Collins2436 Words   |  10 PagesThe Hunger Games is a science fiction and adventure film, based on the novel written by Suzanne Collins, which explores concepts of Marxism and numerous aspects of its principles through the dystopian world of Panem. The Hunger Games follows Marxist theories on bourgeoisie and proletariat class structure as well as capitalist production and the distribution of good. Thelma and Louise, a 1991 film directed by Ridley Scott, is often referred to by critics as â€Å"the ultimate feminist film†. This film

Magnetic Reversal of the Earths Poles

In the 1950s, ocean-going research vessels recorded puzzling data based on the magnetism of the ocean floor. It was determined that the rock of the ocean floor had bands of embedded iron oxides that alternately pointed toward geographic north and geographic south. This  was not the first time such confusing evidence had been found. In the early 20th century, geologists had found some volcanic rock was magnetized in a manner opposite to what was expected. But it was the extensive 1950s data that prompted a widespread  investigation, and by 1963 a theory of the reversal of the earths magnetic field was proposed.  It has been a fundamental of earth science ever since. How the Earths Magnetic Field Is Created The earths magnetism is thought to be created by slow movements in the liquid outer core of the planet, which consists largely of iron, caused by the rotation of the earth. Much the way  the rotation of a generator coil creates a magnetic field, the rotation of the liquid outer core of the earth generates a weak electromagnetic field. This magnetic field extends out into space and serves to deflect solar wind from the sun. The generation of the earths magnetic field is a continuous but variable process. There is a frequent change in the intensity of the magnetic field, and the precise location of the magnetic poles can drift. True magnetic north does not always correspond to the geographic North Pole. It also can cause the complete reversal of the earths entire magnetic field polarity. How We Can Measure Magnetic Field Changes Liquid lava, which hardens into rock, contains grains of iron oxides that react to the earths magnetic field by pointing toward the magnetic pole as the rock solidifies. Thus, these grains are permanent records of the location of the earths magnetic field at the time the rock forms. As new crust is created on the ocean floor, the new crust solidifies with its iron oxide particles acting like miniature compass needles, pointing to wherever magnetic north is at the time. Scientists studying the lava samples from the bottom of the ocean could see that the iron oxide particles were pointing in unexpected directions, but to understand what this meant, they needed to know when the rocks formed, and where they were located at the time they solidified out of liquid lava.   The method of dating rock through radiometric analysis has been available since the early 20th century, so it was an easy enough matter to find the age of the rock samples found on the ocean floor.   However, it was also known that the ocean floor moves and spreads over time, and it was not until 1963 that rock aging information was combined with information about how the ocean floor spreads to produce a definitive understanding of where those iron oxide particles were pointing at the time the lava solidified into rock.   Extensive analysis now shows that the earths magnetic field has reversed about 170 times over the last 100 million years. Scientists continue to evaluate data, and there is much disagreement over how long these periods of magnetic polarity last and whether the reversals happen at predictable intervals or are irregular and unexpected. What are the Causes and Effects? Scientists do not really know what causes the reversals of the magnetic field, although they have duplicated the phenomenon in laboratory experiments with molten metals, which also will spontaneously change the direction of their magnetic fields. Some theorists believe that magnetic field reversals may be caused by tangible events, such as tectonic plate collisions or impacts from large meteors or asteroids, but this theory is discounted by others. It is known that leading up to a magnetic reversal, the strength of the field declines, and since the strength of our current magnetic field is now in steady decline, some scientists believe we will see another magnetic reversal in about 2,000 years.   If, as some scientists suggest, there is a period during which there is no magnetic field at all before the reversal occurs, the effect on the planet is not well understood. Some theorists suggest that having no magnetic field will open the earths surface to dangerous solar radiation that potentially might lead to global extinction of life. However, there is currently no statistical correlation that can be pointed to in the fossil record to verify this. The last reversal occurred about 780,000 years ago, and there is no evidence to show that there were mass species extinctions at that time. Other scientists argue that the magnetic field does not vanish during reversals, but merely grows weaker for a time. Although we have at least  2,000 years to wonder about it, if a reversal were to occur today, one obvious effect would be mass disruption to communications systems. Much the way solar storms can affect satellite and radio signals, a magnetic field reversal would have the same effect, though to a much more pronounced degree.

Classicalism vs. Positivism - 1546 Words

Classicalism vs. Positivism What is crime? What makes people commit crimes and how can we stop it? These, and many other questions similar to these, are asked by criminologists everyday. Criminology is an ever growing field, mainly because there is more and more research occurring and new theories linking people and crime coming out everyday. Below the main field of criminology there are many subfields that have different theories and philosophies on what they believe link criminal behavior. Two of the main criminology perspectives are Classical Criminology and Positivist Criminology. Although these two are both studied in the criminology field, their views are distinctly contradictory from each other. These two theories and many†¦show more content†¦Yet another criticism is their belief in deterrence. Research has shown that there is little correlation between punishment and crime, meaning that there is not a significant amount of information showing that deterrence actually works leading it into a controversial issue. People commit crimes for many different reasons that classicalists fail to acknowledge. Classical criminology was the first big step into what makes up the field of criminology today, dominating around the eighteenth century. A change in the way information was assembled with the emergence of the scientific method challenged the classical perspective and introduced the theory of Positivism. Positivist criminology emerged in the nineteenth century after people stopped relying on pure thought and reason and started to observe and analyze to understand the way things worked. â€Å"Positive philosophy was an explicit repudiation or reaction to the critical and ‘negative’ philosophy of the Enlightenment [Classicalist] thinkers† (Bohm 21). Positivism has two main elements: One â€Å"is the belief that human behavior is a function of forces beyond a person’s control [and] the second aspect of positivism is embracing the scientific method to solve problems† (Siegel 7-8). . Positivism is known for the use of science and the scientific method in their research. Positivists such as Lombroso, whom is considered the father of criminology, set the stage for examination of external forces

Marketing Plan of the Real Estate Industry - Myassignmenthelp.Com

Question: Discuss abou the Marketing Plan of the Real Estate Industry. Answer: Outline Description of two different Market Segments: Territory Demographic Territory Real estate industry is one of the fastest growing sectors in New Zealand market. The continuous development in the technology is contributing commendably in the real estate market. The scenario of the real estate business in Taradale, Hawkes Bay is much competitive due to extensive capabilities of the real estate business companies. The major competitors in New Zealand real estate market are offering the properties and lands for the residential purposes at a very reasonable rate. The real estate company requires adopting the most fruitful strategy to take the active participation in the competitive business world. Demographic On the other hand, in describing the demographic scenario, it is noticed that the population in Taradale has increased drastically from 2001 to 2013 (Idnz.co.nz 2016). The populations include the Maori group and the overseas born. Most of the lands are residential and rural place. Real estate companies offer the residential lands to the citizens. Therefore, the marketing plan is extensively focusing on the residential land sales and lease businesses. The business companies can deal with the local residents for selling the lands that can be utilized for building residential house. The growing population in this location is quite opportune for developing the real estate business. Target Clients selected for each market segment Target clients for Real Estate services in Territory The real estate companies usually look for the clients who would purchase the lands for the residential use. They can build their own house by purchasing lands for the personal use. The company is mainly looking for the clients who can purchase the lads for the residential uses or building house for some personal use. This territory is the appropriate place to identify such clients since the rural areas are mostly visible here (Cerutti, Dagher and Dell'Ariccia 2017). Target clients in demographic segment The demographic segment especially concentrates on the males and females who will be involved with the building their own house. Taradale, Hawkes Bay is generally surrounded by population from rural areas (Idnz.co.nz 2016). The lands are mostly used for residential purposes. The company thus can target the males and females between the age group of 30 years to 50 years. Hence, they can be employed to develop the residential houses in the lands available in the convenient areas. The residential places will be utilized for building properties for present and future use. Personal Positioning Strategies The marketing plan for the real estate business requires developing the appropriate personal positioning strategies that can develop the brand identity among the targeted clients. Establishing the communication through emails, developing newspaper advertisements, and receiving the updated feedback from clients would be much beneficial in such regards. Clients deal with the real estate agents when they require buying any land for residential use. Before purchasing the lands, the clients seek adequate information about the location, transport convenience, and the legal aspects. The real estate salespersons need to establish the communicational transparency to provide the accurate information to these clients (Kelsey 2015). The sales people performing in the same market are applying their unique techniques to participate in the competitive scenario. In order to strengthening the position, it is essential to take a step forward and develop the unique positioning strategies. Communication through emails and presenting the advertisements including details of the necessary aspects would be beneficial to attract more clients. Moreover, developing newspaper advertisement is also one of the most significant ways of conveying the message of land availability. Benefits of the Targeted Clients from the personal positioning strategies People in Taradale, Hawkes Bay are mostly looking for purchasing the lands for their residential use. It is noticeable that majority of the lands in the rural areas are developed considering the basic facilities and transport convenience. The real estate company needs to thus understand such basic requirements of the target clients. Communicating through emails would establish the transparency that would help the clients to gather the idea about the current facilities (Perkins, Mackay and Espiner 2015). It is important to understand their requirements and basic demands before selling the real estate lands or properties. Therefore, the communication through emails clarifies the requirements as well as offering. On the other hand, presenting the advertisements on the newspaper creates the awareness among the clients. They receive the information about the available of lands or properties in the convenient places with the help of the newspaper advertisements. The real estate company can put the details on the newspaper section to inform about the available lands and properties as well the other facilities. The interested clients would contact the company with the help of the contact details mentioned in the advertisement content. Marketing Plan Report To The Branch Manager Harcourts International (Real Estate Organisation) The marketing plan is developed for targeting clients from Taradale, Hawkes Bay, New Zealand. Harcourts International has been providing the best real estate services to the potential clients (Harcourts.co.nz 2018). This marketing plan would include the appropriate personal positioning strategies and structured budget presentation for first three months. The alignments with the necessary legal considerations would also be discussed in this section. Identification of the Target Clients and Market Segments The direct marketing plan deals with the sales of real estate lands and properties to the targeted clients in Taradale, Hawkes Bay. The location is based in the rural areas where the lands are mostly used for residential purposes. The marketing plan is based on two specific market segments, such as territory and demographic. Therefore, the targeted clients are the males and females between the age groups of 30 years to 50 years. Outline of Three Strategies It is essential to develop the fruitful personal positioning to strengthen the position in a competitive scenario. In order to strengthen such positioning, the company requires developing three major personal positioning, such as communication through email, newspaper advertisements, and feedback receiving. The transparency maintained in conveying and receiving message makes the information clearer (Stuff.co.nz 2017). Therefore, the clients would obtain the complete information about the offering and deliverable. The newspaper advertisement, on the other hand, provides the detailed information about the available land and properties along with the facilities required near the residential places. The contact details would also be provided by the company for the interested clients. Receiving feedbacks through emails and digital mediums would be helpful in understanding the basic needs and demands of the clients. This feedback process would even help in creating the positive word of mou th for attracting new clients for selling the real estate properties. Strategies for maintaining current clients The personal positioning strategies are developed by depending on maintaining the current clients and attracting new clients. The two of these strategies are specifically concentrating on retaining the current clients. The frequent communication through the emails keeps the clients engaged and generates the sense of trust. The clients would like to know more about the facilities that the real estate business can offer to the people who are willing to by residential lands. Moreover, the clients can present their requirements through such email communication process. It would make the clarification of the real estate land or services. On the other hand, when the clients seek information about the available vacant lands or properties, they can easily get information from the newspaper advertisements. Moreover, these processes are much helpful to specify the clients about the legal requirements associated with the real estate business. The individual, company, and industrial preferences are also addressed through the development of these personal positioning strategies. Budget for 3 months Budget (Including GST) Month 1 Month 2 Month 3 Communication through e-mail $2,000 $2,500 $2,800 Newspaper advertisements $750 $550 $850 Feedback Receiving $1,800 $2,000 $2,100 Using digital communication mediums $1,600 $1,900 $1,700 Real estate land and property services $800 $600 $500 Legal requirements for real estate business $900 $1,000 $1,100 Personnel positioning strategies $1,100 $1,200 $1,300 Promotional brochures $1,200 $1,300 $1,400 Subscriptions $1,000 $2,500 $2,800 Consumer testimonial $600 $700 $800 Total $11,750 $14,250 $15,350 Legal Considerations Fair Trading Act 1986 The company would be maintaining the Fair Trading Act 1986 to establish the real estate business with the clients (Legislation.govt.nz 2014). The main purpose of this act is to contribute appropriate trading environment by considering the interests of the consumers and strengthened positioning of the b business. The act prohibits the unfair practices and promotes fair conducts. Privacy Act 1993 The act is promoting and protecting the privacy of the business clients in accordance with the concerned guidelines that are governing the code of conduct. The real estate business generally deals with the property based information of the clients. Application of this act helps in protecting such confidentiality. Unsolicited Electronic Messages Act 2007 The company is planning to develop the email communication process to establish communicational transparency. As per the Unsolicited Electronic Messages Act 2007 protects the spam emails that can mislead the clients. Real Estate Agents Act 2008 and Real Estate Agents Act (Professional Conduct and Client Care) Rules 2012 According to this act, the real estate agents would maintain the appropriate code of conducts to provide the accurate services to the business clients as per their requirements. The breaching of the information would be strictly prohibited (Legislation.govt.nz 2014). Maintaining this code of conducts would be monitored by the senior managers. Real estate industry best practices The associated workforce should focus on following aspects to develop the best practices. Quick respond to the clients Sharing the updated information with the clients Acknowledging the mails Continuous improvement These best practices would be necessary to accomplish the business goals and developing the brand image. Effectiveness of this campaign on salesperson The obtained knowledge and experience from this campaign would be much helpful for the betterment of sales skills of the associated salesperson. Moreover, the members would extend their knowledge in real estate industry to ensure growth in future. Development of Promotional Material Selection of the Promotional Materials The marketing plan has been scheduled by concentrating on the development of three personal positioning strategies. There are two promotional materials chosen from the list, such as email (to a prospective client) and newspaper advertisement. These materials are explained below: The email communication is used for developing the communicational transparency between the company and the business clients. The emails should be containing the accurate information that is to be conveyed to the potential clients. As per the 9 of the Fair Trading Act 1986, no associated worker would engage in prohibited actions, such as misleading the public or clients. On the other hand, as per the Real Estate Agents Act 2008, the fair treatment of the clients is needed to be taken into consideration. It is essential to treat the clients with respect and share the updated information (Legislation.govt.nz 2014). Newspaper advertisements should contain the accurate information about the land availability and legal documents. As per the 9 of the Fair Trading Act 1986, the prospective client should not be misguided by any fake news or fake information. The act prohibits the unfair practices and promotes fair conducts (Legislation.govt.nz 2014). When the clients seek information about the available vacant lands or properties, they can easily get information from the newspaper advertisements. Mrs. K. Valdaze 91, Matthews Place Taradale, Napier Pin Code: 4112 Dear Maam, We have received your concern regarding the land purchase near to Hawke's Bay Expressway. We are offering the best deal for the land purchase with an affordable price. We are even offering the best prices in the best locations along with the most commendable customer service. You can avail the residential facilities and transport convenience as per your requirements. Therefore, we would like to hear from you about your interests. For further details, queries, and feedback, you can contact us. Our contact details will be provided below. Thank You Regards Stephan Jason Sr. Marketing Executive Contact: 217-8882 Stephan Jason: Harcourts International Are you looking for best location for your new residence? I am going to deliver you the best offer for a new address in an affordable price. Here we are presenting you the best location for your dream home with full support of transportation convenience. If youre interested for such convenient location- I shall help you to find out the best offer! Contact me Stephan Jason Harcourts International, Licensed under the Real Estate Agents Act 2006 Telephone: 217-8882, Monday to Saturday, 9:00 am to 7:00 Pm. Review of the Task Identification of Errors Three errors have been identified that was made by Devon in consideration to his flyer. One of the errors is that he did not account for the cost of the associated paper, or utilization of office photocopier. Along with such error, the person presented that as flyer within plain white photocopy paper to an overall 1000 households within the region. Another error included that the person believed it was just a minimum amount (Allen et al. 2015). The third error was that the way Devon distributed his text in the flyer, many respondents complained that he placed flyers within their mailbox, in case there exists clear signage about the junk mail. The presentation of the text was not well enough and he should not have placed the flyers within the mailbox of its target households despite observing that their mailbox indicated junk mail option. Money Spent on Campaign Along with the allowance for Devons time, the parson is observed to spend around $ 25 each hour on his campaign. In such spending, the person is allocating the GST content within this (Haynes, Nunnington and Eccles 2017). Moreover, the person also wants to maintain track of the value related to his time. It is considered that for preparing the draft material 1 hour was needed, delivering flyers needed 16 hours and telephone calls needed 45 hours. Moreover, Appraisals that includes preparation with approximately three hours each needed 30 hours. Buyer appointments are observed to take 8 hours and miscellaneous activities such as photocopying, meeting with managers and additional aspects needed 1 hour. In account to such information, the overall spending of Devon on his campaign is observed to be: 60.5 hours * $ 25 = $ 1512.5 Quantification of Devons Performance Performance of Devon is quantified in consideration to the following: Number of leads: The person is observed to have a good number of the potential clients and consumers in his database. This indicates that the performance of Devon in attaining potential consumers is superior and most of them are convinced in buying properties in the near future (Keenan 2016). Devons performance in attaining potential consumers is deemed to be highly efficient. One of the potential consumers he considered too cold-call has successfully purchased a property by means of Devon. Number of appraisals: After the campaign the person has accomplished ten appraisals. This includes six from the flyers and four from the phone calls. Four of the companys owners whose properties the company appraised have been listed with two other agencies. Two among these agencies considered marketing the opportunities separately. One among these agencies are still finalizing the companys decision and one among them has decides to find out a property in order to purchase before marketing their recent time (Palm 2016). Number of listing: It is gathered that the berceuse of his appraisals, an individual is list with Devon within agreement of two sole agencies. The person has attained payable commission of $7,300 from first agency and $7,500 for the second sole agency. Number of actual sales to date: Firm analyzing the time aspect, it is gathered that Demons time is worth $ 25 each hour. Employers pay the employees with sales commission in order to provide incentives to the employees in order to gather increase sales. In account to such information, the overall spending of Devon on his campaign is observed to be: 60.5 hours * $ 25 = $ 1512.5 Earning from Campaign Employers pay the employees with sales commission in order to provide incentives to the employees in order to gather increase sales. This is in order to reward along with identifying people that performs in a productive manner. This campaign is deemed to generate around a desired in its personal earnings. The personal earnings from both the sole agency listings is observed to be $7,300 + $7,500 = $ 14700. Such personal earnings are based on the fact that the property under the first agency agreement has market $379,000. The commission of the person is relied on the sales price of $370,000. Devon anticipates receiving commission from its sale price of its property that is $380,000. Tough the property had an asking price of $399,000; the commission attained from the property will be a bit more. Ratio Leads to sales ratio serves as an important measure of the efficiency of salesperson. This indicates the sales percentage leads that the salesperson transforms into real sales. This ratio is calculated through analyzing Devons number of sales leads over the timeframe for which the sales results in close ratio (Sirgy 2014). Relied on current achievements of Devon, the ratio of leads to sales is deemed to be calculated as: (number of successful sales/ number of leads) * 100 = (5/ 10) * 100 = 50 Cost Encompassing all the advertising along with value of his time, the cost of all the listing Devon has attained till date includes two major sole agency agreements with sale prices of $399,000 and $380,000 respectively. Devon also presented his advertisement in three Saturday editions of the Polyvale Herald that has cost of around $ 270 for each. Devons manager has advised that at the end of the initial months work and he will be attaining a commission of around $2,750. References Allen, M.T., Cadena, A., Rutherford, J. and Rutherford, R.C., 2015. Effects of real estate Brokers' Marketing strategies: Public open houses, broker open houses, MLS virtual tours, and MLS photographs.Journal of Real Estate Research,37(3), pp.343-369. Cerutti, E., Dagher, J. and Dell'Ariccia, G., 2017. Housing finance and real-estate booms: a cross-country perspective.Journal of Housing Economics,38, pp.1-13. Harcourts.co.nz. 2018.About Harcourts New Zealand. [online] Content.harcourts.co.nz. Available at: https://content.harcourts.co.nz/content/aboutus [Accessed 26 Feb. 2018]. Haynes, B., Nunnington, N. and Eccles, T., 2017.Corporate real estate asset management: Strategy and Implementation. Taylor Francis. 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